Wine Labels With Animals: Why They Work

ScienceDaily (17 Mar 2008) — Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, search marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product. For example, market research firm ACNielsen reports that nearly one in five of the table-wine brands introduced in the last three years features an animal on the label. New research reveals why this tactic is works.

ScienceDaily (3 Apr 2008) — Red wine has been shown to protect people from heart disease, even when they follow a diet high in saturated fat, and the healing powers of tea are becoming the stuff of legend. Now, researchers at the University of Massachusetts Amherst have shown that these beverages may hold promise for regulating the blood sugar of people with type 2 diabetes.