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Written by Nikitas Magel
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Page 9 of 9
 MG: But one of the beauties about the wine industry is that the two elements, [business and romance], don't necessarily have to exclude one another. In reality, the very things we love about it are really what helps us sell and what helps us to differentiate what we have versus what other people have. They really do go hand in hand. All the things that we've talking about, while they may not necessarily be directly correlated to [investment] returns, they do play a role in the way that we present ourselves to the consumer — and that does, in the end, affect our bottom line. If we can go out into the marketplace with our product and talk to a consumer or to a wine writer, and not have to make up a story or think about ways of spinning something in a way that's going to sound romantic, it's a wonderful luxury and something that lends a level of credence to what we do that many producers simply don't have. In the end, all we really need to do is bring people out here and say, "Look, here it is, this is where it all comes from. And this is why everything we've talked about — the way Lynn laid out the vineyard, the way the clones were chosen, the way that we pay attention to the farming, the way that decide how to pick — all that's wonderfully romantic, but if you look at it, it's here, it's real, and that's what makes the bottom line work. It's not just some manufactured story that someone in a marketing office cooked up. Not that there's anything wrong with that; it's just a different approach. But Lynn, Casidy, and I are not marketing people, so we're not good at weaving stories. We are good at pointing out what's here and making something special from it.
And something special is exactly what Lynn Hofacket and Casidy Ward, together with their winemaker Marco DiGiulio, have succeeded in accomplishing with Hidden Ridge Vineyard. It's a true testament to what the daring, drive, and dedication of a collective of wine professionals can accomplish. To learn more about the history and development of its vineyards or to get details on its stellar mountain-grown Cabernet Sauvignon, visit Hidden Ridge Vineyard online. (Photo Credits: Hidden Ridge Vineyard & iStockphoto). 
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