Private Estate Vineyard Builder Creates Unique Winery Business Model
An Interview with the CEO of Post & Trellis Vineyards & Winemaker of La Honda Winery

A quasi-urban wasteland of industrial warehouses and technology business parks, Redwood City is, without a doubt, among the unlikeliest of locations for a producer of premium California wines.  But it was in this very setting that I found myself during a recent visit to La Honda Winery, one of the increasingly numerous of its kind and part of the "urban winery" movement.  Curiously, upon closer examination, I found some very significant differences separating this from other wine production facilities located amidst the metropolitan sprawl: a surprisingly inviting aesthetic reminiscent of more visitor-oriented wine regions and a compellingly unique business model based in barter with growers who are also clients.  I sat down with CEO and winemaker Ken Wornick in the tasting room of his charmingly appointed winery to taste some of La Honda's recent San Francisco Chronicle award-winning wines, and to learn more about his singular approach to grape growing and wine production under the Santa Cruz Mountains appellation.

Napa Winery Elaborates Two Styles of Cabernet from its Steep Hillside Vineyards
— An Interview with the Talent Behind Spring Mountain Vineyard —

Grace and Complexity.  Power and Intensity.  These are the discrete expressions of Cabernet Sauvignon that we tend to associate respectively with the Old and New World.  Yet one Napa Valley winery, in tapping the fullest potential of its mountainside grapevines, seems to have succeeded in articulating both.  In doing so, Spring Mountain Vineyard, located on the eastern slope of the elevation bearing its name, has managed to carve a distinct niche for itself among the region's numerous other quality-driven producers.  Having been struck by the craftsmanship of its recent vintages, I resolved to peel back the label of this premium brand in an effort to get to the root of its winegrowing strategy.  And so, in the context of a visit to the charmingly bucolic estate high above the town of St. Helena, I met with winemaker Jac Cole, vineyard manager Ron Rosenbrand, and publicist Valli Ferrell, who collectively showcased all that lends panache to the wines of Spring Mountain Vineyard.

Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.