Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.

Dry Creek Valley Winery Spearheads Enviable "Green Initiative"
— Spotlight on Michel-Schlumberger Winery —

"They're over there in those condos," he said with a proud, boyish smile as he pointed to some stacks of small, shallow wooden boxes a short distance away. Jay Kell, the manager of wine education and guest services at Sonoma's Michel-Schlumberger Wine Estate was referring to the fairly sizable colony of bees that the winery maintains on the property. I had just arrived with my partner whom I had insisted join me on this visit, given his background in horticulture and keen interest in sustainability. Our purpose here was to embark on what the winery markets as its Green Tour, a privately escorted excursion of the vineyards, provided as way to increase customer awareness of its dedication to a myriad of biodynamic practices. One of those is the nurturing of bees, done in an effort to facilitate the pollination of other plant life supportive to the vines themselves. I soon learned that this overall philosophy, so deeply respectful of nature and its inherent ecological balance, permeates just about everything done at Michel-Schlumberger — not only in the production of the fine wines for which it's known, but also in its dedication to give back to the environment from which came the very grapes to make them.

Former Neurosurgeon Cultivates Prized Vineyard Land in Calistoga
— An Interview with Tom Kenefick of Napa's Kenefick Ranch —

When Tom Kenefick first got into the business of raising vines over three decades ago, he had no idea he would eventually be growing grapes for some of Napa Valley's finest wine brands.  In fact, tending vineyard land had only been a weekend endeavor for many years, which he balanced with a full time schedule as a practicing neurosurgeon for the University of California, San Francisco.  Yet in spite of the demands that medicine made on him, he managed to focus his free time on the cultivation of not only the grapevines themselves but also of his growing curiosity in the complexities of the industry, by taking night classes in viticulture and enology.  In 2000, his knowledge and enthusiasm had gained enough momentum for him to quit his surgical practice and delve entirely into the venture he'd grown to love so much.  By that point, Kenefick Ranch had secured a reputation for producing some of Napa's highest quality Bordeaux varieties, with a list of client wineries that includes Robert Mondavi, Rosenblum, Plumpjack, and Joseph Phelps.  Two years later, Kenefick ventured for the first time into the world of winemaking itself, launching his eponymous label and hinting at a professional turning point for the grower.  It was some time after meeting him at the annual California Cabernet Society tasting event in San Francisco that I joined Tom Kenefick at his ranch house in Calistoga to talk about his longtime experience as a grower and more recent foray into wine production.