Boutique Wine Brand Delivers Charm & Appeal from its Nook on Spring Mountain
— Spotlight on Guilliams Vineyards —

Shawn Guilliams is the exactly the type of woman any urban-dwelling 30-something would want to have as a 'cool aunt' — whether because she can easily kick back with you like a buddy, yet on occasion offer pearls of mature sagacity that come from her experience as a mother; or because she can spend the better part of her time tucked away in the secluded recesses of her hillside hideaway overlooking the Napa valley, yet enthusiastically break out of its provinciality to pop into the city bustle when the situation calls for it; or still because she's completely devoid of the pomp and pretense that seem to run rampant among many of the valley's other wine industry notables. Regardless of the reason, she is without doubt an effervescent and engaging personality who makes up half of the team that is Guilliams Vineyards. Her husband, John — a talented renaissance man with a penchant for designing and building his own homes — sustainably farms their 7 acre vineyard along the steep slopes of their hillside property on Napa's Spring Mountain, a district with an elevation of 2,000 ft.  It was here that I spent an afternoon with my partner Bill, sitting down to lunch with Shawn, to learn about what life is like for a micro-producer of premium Napa Valley Cabernet Sauvignon.

Perspectives on the Wine Industry & Reflections on Winemaking
— An Interview with Five Northern California Winemakers —

Any enthusiast will agree that wine has the potential to inspire our minds, fulfill our hearts, and arouse our souls like few other things in life do.  But in experiencing the magic of wine at its best, it's not very often that we stop to think about the very people whose talent and skill are essential in making it all happen.  Curious to learn firsthand about the personal impressions and professional experiences of these craftsmen, outside the context of any single wine brand, I gathered together a group of five winemakers, all of whom have made wine over the last ten years in Napa and Sonoma counties for boutique and medium-sized wineries and/or their own private labels.  On an unusually cool summer afternoon in the Stag's Leap District of Napa, I engaged them in an animated conversation touching on various themes: attitudes on the wine industry at large, both in California and worldwide; observations about wine consumers and trends in the marketplace; positions on evolving wine styles and practices in production; and finally, reflections on the lessons they've learned in the process of raising vines and crafting wines.  Whether in expressing the satisfaction they've enjoyed in this unique vocation or in describing some of the challenges inherent in it, their candor, insight, and occasional irreverence made for a discussion that was engaging, enlightening, and altogether entertaining.

Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.