Founding Owner of Napa's Oakville East Promotes a New Sub-Appellation
— An Interview with Proprietor Elliot Stern —

The American consumer is one who heavily identifies with brands.  And while super-premium wine is an agricultural product whose quality is heavily predicated on the geographical origin of its grapes, branding is nevertheless front and center in the sales strategies of most produced in this country.  Yet where does the concept of terroir, or place, fit into this?  Very often, producers make this secondary to the marketing of their brands.  The founder of one recent venture in California, however, has taken the step not only of articulating the identity inherent in the eastern hillside of Napa Valley's Oakville — essentially sub-appellating it — but, perhaps more significantly, choosing to use its micro-terroir as the very inspiration for a brand name.  I spoke with Elliot Stern about what led to the inception of his Cabernet co-op, Oakville East, and what choices went into the production of its first wine, Exposure.

A New Generation Shines the Light of a Modern Era on its Napa Brand
— An In-Depth Interview with the Hearts & Minds of Rubissow Wines —

Steeped in tradition, yet focused on the future. Reverent of the land, yet driven to pushing its potential. Seasoned in experience, yet vibrant with ardor and enthusiasm. Such is the balance struck at the house of Rubissow, the Napa Valley family estate winery that runs on the disciplined vineyard management, erudite winemaking, and savvy sales & marketing of the brother and sister team of Peter and Ariel Rubissow with their partner-in-vine, Timothy Milos. Having remained corporate-free and family-run a full generation after its establishment during the Napa renaissance of the '60s, Rubissow Wines is easily considered a relic among super-premium wine estates. In the interest of peering into the heart of this rare gem, I sat down with the Rubissows and their winemaker in the bright and naturally lit space of the property's charming, contemporary, and ecological guest-house. What I found was a trio of individuals each of whom resonates with one another as they contribute uniquely and collectively to the success of all that is Rubissow Wines.

Dry Creek Valley Winery Spearheads Enviable "Green Initiative"
— Spotlight on Michel-Schlumberger Winery —

"They're over there in those condos," he said with a proud, boyish smile as he pointed to some stacks of small, shallow wooden boxes a short distance away. Jay Kell, the manager of wine education and guest services at Sonoma's Michel-Schlumberger Wine Estate was referring to the fairly sizable colony of bees that the winery maintains on the property. I had just arrived with my partner whom I had insisted join me on this visit, given his background in horticulture and keen interest in sustainability. Our purpose here was to embark on what the winery markets as its Green Tour, a privately escorted excursion of the vineyards, provided as way to increase customer awareness of its dedication to a myriad of biodynamic practices. One of those is the nurturing of bees, done in an effort to facilitate the pollination of other plant life supportive to the vines themselves. I soon learned that this overall philosophy, so deeply respectful of nature and its inherent ecological balance, permeates just about everything done at Michel-Schlumberger — not only in the production of the fine wines for which it's known, but also in its dedication to give back to the environment from which came the very grapes to make them.